Umrepha uKanye West nomkhiqizo wakhe, uYeezy, bazibandakanye kwenye impi yomthetho. Kepha kulokhu, ikanye nenhlangano yezizwe enkulu yaseMelika, iWalmart.
Inkampani yezitolo i-mega yase-U.S. Ifake iSaziso Sokuphikiswa ngokumelene nolayini we-sneaker / isembatho sika-Kanye West. Imininingwane yecala likaYeezy lifana nobunikazi bomkhiqizo weWalmart.
izimpawu zokuheha indoda
I-Walmart iphikisana nelogo ye-Yeezy #uphawu uhlelo lokusebenza: https://t.co/adSzAgvtbc pic.twitter.com/ATfNXz5mGg
- U-Erik Pelton® (@ tm4smallbiz) Ephreli 22, 2021
I-Walmart iphikisana noKanye West iholele ilogo entsha kaJeezy ngokufana
Abanye bathi ukudideka kophawu lwentengiso 'okubukeka' kuyinkimbinkimbi kakhulu ngenxa yokufana kwabo. Kepha i-inthanethi ihlukene phakathi, abanye bayamemeza Kanye West yokweba logo ngenkathi abanye bekubiza ngokudlala okulungile, ake sichaze.
Ngasekuqaleni konyaka, uphawu lweKanye West, iYeezy LLC, lwafaka isicelo sokubeka uphawu lwayo lwentengiso. Njengoba i- uhlelo lokusebenza yezimpawu zomkhiqizo, ilogo, equkethe imigqa eyisishiyagalombili enamachashazi, ngamunye uqukethe imibuthano emithathu enethunzi ngokuphelele, enengqimba yemibuthano engama-24, ehlelwe ngama-engeli alinganayo njengemisebe yelanga, kuzoba ubuso obusha bohlobo lwe-Yeezy.
I-logo entsha enesitayela yayihloselwe nokuthi isetshenziswe emikhiqizweni yezingubo zikaYeezy, amateki, izinsizakalo zezitolo, okuqoshiwe komculo, nokuningi.
I-Kanye West ihlela i-logo entsha ye-Yeezy neminye imikhiqizo yokuxhuma
Cishe izinyanga ezine sezidlulile kusukela ngesikhathi inkampani kaKanye West ifake isicelo selungelo lobunikazi lase-U.S., Kanti iWalmart manje isiphendulile ekubhaliseni, ithi umkhiqizo wayo uzobhekana nomonakalo ngokubhaliswa kophawu olusha lukaYeezy.
Inkampani i-hypermarket ize yaphikisana nokugcwaliswa kwayo okuphikisayo kokuthi ilogo yomaka we-sun ray yaseWalmart izobhekana nokudideka okungadingekile phakathi kwamakhasimende futhi iphinde iholele kwiziphakamiso ezingamanga zokuxhumana phakathi kwale mikhiqizo emibili.
UWalmart uqhubeke waveza ukuthi izinhlelo zikaKanye West zokusebenzisa uphawu olusha lweYeezy ngezinhloso ezihlobene nezokuNgcebeleka zizophinde zishayisane nomkhiqizo wabo othengise imikhiqizo futhi wenza nemikhankaso yokumaketha ngokubambisana noJennifer Garner, abalingisi beQueer Eye, UDrew Barrymore, Kendall noKylie Jenner, u-Ellen DeGeneres, noSofia Vergara ukubala abambalwa.
UWalmart unxuse ukuthi kulungiswe impi ezomthetho noJeezy
Imisebe yama-Walmart ayisithupha-pointer kanye ne-pointer entsha ka-Yeezy eyisishiyagalombili enemigqa engama-24 ezungezwe yimisebe yabelana ngokufana okumbalwa, ngaphandle kokuthi ilogo yomkhiqizo wemikhiqizo yokuthengisa eneminyaka engu-13 iyahluka ngokuma nangombala.
Kuze kube manje, iNtshonalanga ayikaphenduli ezindabeni zokwenza icala, kepha iWalmart ikhombe incwadi yayo ethunyelwe eqenjini lezomthetho likaYeezy ngo-Ephreli 19.
Ngenkathi iWalmart izamile ukulungisa lolu daba, uphawu lwezingubo zalo mrepha lusazophendula. Lokho akuvimbanga i-inthanethi ukuthi ingazwakali imibono yabo:
Hawu kanya !!! Ukweba vele uh https://t.co/r5XMGQpzMU
- UJohn Calandrino (@calandrino_john) Ephreli 27, 2021
Ngibona imiklamo emibili ehlukene lapha phakathi kweYeezy LLC neWalmart. Izimpahla / Izinsizakalo zehlukile futhi pic.twitter.com/8TE3IWgbwR
- I-Sneaker Law Firm℠ (@SneakerLawFirm) Ephreli 26, 2021
Lol ngiyakutshela ukuthi yini ... bengingeke ngibheke uphawu lwe-yeezy bese ngicabanga ukuthi hmm lokhu kubukeka njenge-Walmart ... 🤔 https://t.co/OHnmNkBNot
- Ummeli kaSarah e (@sarahthattorney) Ephreli 23, 2021
IWalmart izolahlekelwa yileli cala. UKanye West udume ngokushelelayo ngama-emoji. Ilogo yeWalmart isuselwa ohlakeni lwe-asterisk * ️⃣ emoji kanti uphawu lukaYeezy lususelwa ohlakeni lwelanga ☀️emoji. Icala livaliwe iWalmart kumele ikhokhe zonke izindleko zomthetho futhi ixolise pic.twitter.com/Mdhn1IT06v
- ye4us (@ ye4us) Ephreli 27, 2021
yeezy akafuni intuthu nge-walmart
- jen (@jenpareee) Ephreli 26, 2021
UKanye West nelebuli yakhe ethi YEEZY bayaqhubeka nokuba sematheni. https://t.co/ipZAlmoTy6
- SoleSavy (@SoleSavy) Ephreli 26, 2021
- Ama-Admirals ama-Sneaker (@SneakerAdmirals) Ephreli 26, 2021
Lokhu akuyona ukuphela kophawu lokubukeka olufakwe nguYeezy muva nje. Lo mkhiqizo usanda kufaka amaphepha okubhalisa enye i-logo njengengxenye yokusebenzisana kwabo neGap. Kepha inkinga ukuthi yabelana ngokufana okuningi nomkhiqizo wefashini.
U-Yeezy weKanye West phambilini ubebandakanyeka odabeni oluhluke ngokuphelele kwezomthetho ngemuva kokumangalelwa yinkampani yezindwangu yaseJapan, iToki Sen-I Co., ngokuvika ukukhokhwa kwemali ekhokhwayo. Kodwa-ke icala lihoxiswe yinkampani yendwangu.
