Ngemuva kweminyaka eminingi yokuphikisana, isiraphu edumile ne-pancake mix, u-Aunt Jemima, yaqanjwa kabusha ngokusemthethweni i-Pearl Milling Company yinkampani yabazali iQuaker Oats.
Ukwamukela 'ubandlululo lobuhlanga' olutholakala egameni nakulogo lomkhiqizo, uPepsiCo, umnikazi obambisene naye weQuaker Oats, naye ukhiphe incwadi isitatimende esisemthethweni . Baveze ukuthi ngenkathi imikhiqizo ka-Anti Jemima isazotholakala emakethe kuze kube nguJuni, izobe ingenayo ilogo ehlukile.
NgoJuni 2020, inkampani yamemezela ukuthi iyaguquka isuka egameni lika-Aunt Jemima nokufana kwiphakethe futhi yathembisa ukuzibophezela okungama- $ 5 million ukuxhasa umphakathi oMnyama.
Isithangami sabezindaba siphinde sathi i-Pearl Milling Company izobophezela u- $ 1 million ekufukuleni amantombazane nabesifazane abaMnyama, kanye nemizamo eqhubekayo kaPepsiCo yokufukula amabhizinisi abamnyama nemiphakathi.
Ngezikhathi ezimbalwa ukumenyezelwa kabusha kumenyezelwe ngokusemthethweni, iTwitter ibigcwele ukuphendula okuningi, iningi lazo lifake amahlaya maqondana nenani elikhulu manje lebhodlela lika-Aunt Jemima lesiraphu.
ungenza kanjani kangcono empilweni
Isitoko sika-anti Jemima siba yinto ebalulekile, ngenxa yohlangothi oluhlekisayo lwe-Twitter
Igama 'u-Aunt Jemima' kubikwa ukuthi lisuselwa ebugqilini futhi sekuyisikhathi eside ligxekwa ngokuba 'yisidumbu sobandlululo' kanye nomfanekiso ophindayo wobuntombi obuMnyama.
engikufunayo kumfana
Ukubeka lokho engqondweni, uPepsiCo wazisa amakhasimende ukuthi u-Aunt Jemima useqanjwe igama kabusha ngokuthi yiPearl Milling Company ngemuva kokuthi umgiliguli waseMissouri wayisungula ngawo-1880.
Ngenkathi isikimu sombala sisafana, uphawu luka-anti Jemima manje selususiwe. Ngenxa yalokhu kuthutha, i-Twitter kungekudala iguqulwe yaba yindawo yezimpikiswano ezinkulu njengoba abasebenzisi bezindla ngokusebenza kwento.
Ngaphezu kwalokho, ngophawu luka-Aunt Jemima olusungula abalandeli balo. AbakwaTwitter basebenzise amahlaya njengoba abalandeli bekhombisa amalungelo okuqhosha ngobunini bebhodlela elifiselekayo lesiraphu esiyisithonjana nomxube wepancake:
Mina esitolo sokudla ngifuna isiraphu ka-anti Jemima namhlanje kusihlwa pic.twitter.com/D9nuasXR82
- Ucebile (@UptownDCRich) Februwari 10, 2021
U-anti Jemima wayezojwayela phakathi #Nyanga Yomlando Omnyama ... pic.twitter.com/NETlOQHEcn
- Jermaine (@JermaineWatkins) Februwari 10, 2021
U-anti Jemima syrup ushintsha igama lakhe…. kodwa ingabe ngizoyithenga uma kukhona isiraphu ye-maple emsulwa yangempela esivele ithengiswa ezitolo zokudla?
- lindokuhle97 (@ lindokuhle97) Februwari 10, 2021
Mina: pic.twitter.com/ZdetDUkCK0
Angizange ngitshale imali kuDogeCoin lapho ngithola ithuba.
- M.E.Howard (@pickle_water) Februwari 10, 2021
Ngitshale imali emabhodleleni amaningana ka-anti Jemima, noma kunjalo. pic.twitter.com/GnJBdUVqbo
Bengikudonsa impela lokhu ukuthi kube ngubabekazi Jemima: pic.twitter.com/dvNrR8hISg
- USkillet McTavish Esq. (@SmcTavishESQ) Februwari 10, 2021
U-anti Jemima eshiya umdlalo wesiraphu pic.twitter.com/5NunzRcJNk
ungajabula kanjani emshadweni omubi- UJosiah Johnson (@ KingJosiah54) Februwari 10, 2021
U-Lemme angene esitokisini x bese ebeka la mabhodlela ka-anti jemima lapho. https://t.co/u0WYUG6MKk
uzwakala kanjani uhlakaniphile engxoxweni- Amanzi Afriziwe (@OfficiallyIce) Februwari 10, 2021
Thenga ku-anti jemima syrup ASAP, kuzoba amakhadi amasha okuhweba https://t.co/ECGClVW7wa
- i-harriet tubman 20s (@Kaso_x) Februwari 10, 2021
Ama-scalpers agijimela ukuthola isiraphu ka-anti Jemima ngaphambi kokuthi iphele pic.twitter.com/ux8vazu0EH
- Neon (@Neonistoshort) Februwari 10, 2021
Ngakho manje umama wami ungenza ngigcine wonke amabhodlela ami amadala esiraphu sika-anti Jemima
- UKyrie Jenner (@Nateeeeeee) Februwari 10, 2021
Uhlobo olwalwaziwa njengo-Anti Jemima ngemuva kokushintsha igama labo: pic.twitter.com/FBgYBIZlah
- iBlewupthemoon (@iblewupthemoon) Februwari 10, 2021
Awhhh naw. U-anti Jemima ungene esikhundleni ?! Izingxube ze-Dem pancake zakhiwe ngokuhlukile #Auntjemima pic.twitter.com/k1v6kGykxK
ungenza kanjani ukuthi umfana akufune ngokungamnaki- UCharles - (@TheIGCharlie) Februwari 10, 2021
Kuthiwani ngo-anti Jemima .... pic.twitter.com/9w5eJLXPDz
- DavaStarr (@DavaStarr) Februwari 10, 2021
Damn the gen elandelayo soze wazi ngo anti jemima syrup manje pic.twitter.com/v2txAvzB39
- Velle (Isiqeshana 17-7) ⁶𓅓 (@ahappyclipfan) Februwari 10, 2021
Lapho nje u-anti Jemima esukuma kulelo bhokisi nebhodlela. pic.twitter.com/SdMPSPUKY8
- Jermaine (@JermaineWatkins) Februwari 10, 2021
UMalume Bens uqalaza ngathi kwenzenjani ngami? pic.twitter.com/l9Uj0sV1l1
- XRPthe1 (@ xrpina78) Februwari 10, 2021
Kusukela ekuphenduleni okungenhla, kubonakala sengathi amakhasimende azitholele umkhiqizo omusha ngokuphelele azotshala kuwona, njengoba ukwanda okulindelekile kokufunwa kwemikhiqizo ka-Aunt Jemima kulindeleke ukuthi kwenzeke kungekudala.
Ukuhlekisa eceleni, isenzo sikaPepsiCo sinconywe njengokuqhubeka nenkulu. Abantu abaningana bathemba ukuthi manje izosetha ibhola ukuthi liginqike eminye imikhiqizo ukuze igxumele embusweni woshintsho.
